I WOULD like to thank Astro for Zee TV. It is gratifying to know that Astro is sensitive to the needs of Hindi viewers.

However, it is sad that Astro is equally insensitive to Hindi drama fans.

Astro has a tendency to switch the airing times of Hindi dramas arbitrarily.

Hindi dramas that were initially aired at prime time on weekdays were switched to an earlier time of 4.30pm to 8pm.

Now, Astro has taken to airing some of these dramas from 11am to noon on weekdays without a repeat of the shows.
Many fans have been following these dramas for two years. This switch from late evening to 11am to noon has caused further dissatisfaction.

I have repeatedly contacted Astro telling it of my problem, and insisting on a repeat of the shows on weekdays or weekends. My complaints have fallen on deaf ears as Astro has carried on with its schedule with repeats at midnight.

It believes that viewers will stay up until midnight to watch the drama after a long day at work.