SWISS watchmaker Hublot’s Red Devil Bang, a black ceramic chronograph displaying a 45-minute counter (the duration of one-half of a football match) was developed especially for football fans. On its dial, is the celebrated Red Devil logo.

But Hublot is not all about luxury. It also has a foundation that helps youths through various football-related activities. The Manchester United Foundation has also developed education programmes which promote better social integration and provides support for sick children.

Hublot chief executive officer Jean-Claude Biver said: “The height of luxury is the capacity to share.” Part of the proceeds from the sales of the Red Devils Bang watches will be donated to the foundation.