Permanis to Revive tired players

2009/11/24

Ajitpal Singh

THE CEO & Celebrity Charity Tennis 2009 received another boost as leading drinks manufacturer Permanis Sdn Bhd yesterday came on board as the event's official isotonic drink provider for the second year running. Permanis will be providing one of its most popular isotonic drinks in the market, Revive, during the CEO-Celebrity Tennis event at the National Tennis Centre in Kuala Lumpur on Dec 13.

Revive is a new generation isotonic drink which re-hydrates and replenishes body fluids and will be an essential need in a sporting event like the celebrity tennis event.

"The new Revive Isotonic drink, specially created for the active, fun-loving individuals, is an isotonic solution to replenish important mineral substances and liquids, and with an added vitamin B complex, it also helps to regain our strength that we need to continue performing our best," said Ng Eng Cheang, the Permanis marketing vice-president, yesterday.

The celebrity event will be played on a one-set format, where a player will rotate with different partners and compete in six rounds.

The individual with the highest accumulated points will be declared the winner.

NSTP senior manager (brand sponsorship) A. Padmanathan (left) shakes hands with Permanis Sdn Bhd’s assistant manager (event and sponsorship) Dinesh Kumar after Permanis yesterday came on board as the event’s official isotonic drinks provider. Pic: SAIFULLIZAN TAMADI.

The event is held in conjunction with the ECM Libra Foundation and Lawn Tennis Association of Malaysia (LTAM) Junior Tennis Championships (Dec 14-21).

It is jointly organised by NSTP and Bursa Malaysia.