Fruity-flavour keropok lekor for world markets


KUALA TERENGGANU: The state Entrepreneurs Development Foundation (YPU) believes it has the recipe to push the keropok lekor into the international market by adding fruity and herbal flavours into the local delicacy.

  YPU chief executive officer Azmi Razik said among the new flavours were tongkat ali, strawberry and lemon.

  He said there was a demand for a different kind of keropok lekor and YPU planned to tap the local and international markets with its innovation.

  "It's time to develop keropok lekor into a multi-flavoured product to penetrate the international market."

  Azmi was speaking after a memorandum of understanding signing ceremony between YPU and Sidratul Corporation Sdn Bhd at the Terengganu Trade Centre here yesterday.

  He said they would collaborate  to develop new flavours for keropok lekor.

  "Keropok lekor has long been synonymous with Terengganu, but there are only keropok goreng (fried keropok) and keropok lekor."

Leave Your Comment

Leave Your Comment:

New Straits Times reserves the right not to publish offensive or abusive comments and those of hate speech, harassment, commercial promos and invasion of privacy. Your IP will be logged and may be used to prevent further submission.The views expressed here are that of the members of the public and unless specifically stated are not those of NST.