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16 July 2012| last updated at 02:46PM

Brazil to launch love hotel for pets



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RIO DE JANEIRO: Following in the footsteps of United States, Brazil is all set to open a “love hotel” for pets. The country is home to a 32-million-strong canine population the world's second largest after America, local media reported.

Fabiano Lourdes and his sister Daniela are reportedly planning this week to inaugurate “Animalle Mundo Pet,” an eight-storey building with an entire floor devoted to dog tryst in the southeastern city of Belo Horizonte.

Dog owners will have to pay US$50 a day for a room, which comes complete with a heart-shaped mirror on the ceiling, red cushions on the floor and dimmed lighting.

The idea is apparently inspired by the thousands of love motels which allow Brazilian couples to rent rooms by the hour for amorous purposes.

“For many people, the dog is a child who must be well treated” Fabiano Lourdes, 26, is quoted by Valor magazine.

“Our market studies showed that people work all day long and they do not know where to drop their pets for mating,” he said.

He expressed hope that similar hotels will sprout up in other Brazilian cities.

The brother and sister told Valor that they have invested US$1 million in the venture, which has 60 employees, including veterinarians and biologists and will sell luxury accessories such as US$1,000 worth Swarovski crystal dog collars.

They hope that they are able to generate sales of more than US$300,000 a month. Their pet love hotel will also have a fitness centre and space for dogs to celebrate their birthdays. -- BERNAMA-NNN-MERCOPRESS

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