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Malaysia identifies four megatrends to attract tourists: Najib
MALACCA: Prime Minister Datuk Seri Najib Razak said the Government are looking at tapping into the high yield tourism sector by upgrading tourist offerings and services as well as enhancing connectivity to key priority markets.
“Malaysia's strategy for the tourism sector would revolve on four mega trends which focuses on growing high yield tourists as to ensure the country is able to attract 36 million tourists in 2020.
“The four mega trends are the creation of a global elite, the faster pace of life, the trading up and down, and the rise of the new market leaders,” he said.
Najib said the creation of a global elite refer to the increasing number of high income or high net worth consumers around the world.
“As such, the importance of offering high-end products and high service levels is growing ever greater,” he said.
Najib cited the RM40 billion Melaka Gateway with its luxury offering of an international cruise jetty and the largest marina in Asia as a way to bring in such tourists.
Najib said this at the unveiling of the Melaka Gateway master plan at Pulau Melaka here, yesterday.
Melaka Gateway which would see the creation of three man-made islands would comprise 15 projects including Malaysia Eye, international designer street, sunset beach, shopping gallery, Melaka international cruise and ferry terminal, marina, beacon tower, villas, floating stadium and an eco isle.
Also present were Chief Minister, Datuk Seri Idris Haron and CEO of KAJ Development Sdn Bhd, Datuk Michelle Ong.