Mexico to ban junk food ads during peak times for children's TV viewing

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MEXICO CITY: The Mexican government is preparing a decree to remove junk food advertisements from television during children's programming hours as part of a campaign against overweight, obesity and diabetes, officials say.

Starting next year, only products which meet the nutritional criteria established by the Ministry of Health may be advertised during these times, said Mikel Arriola, head of the Federal Commission for Protection against Health Risks (Cofepris).

He told reporters here Monday that this would exclude ads for soda, potato chips, candy and chocolate from being aired during hours when children watched the most TV.

Violations will bring fines, he added.

According to Arriola, this is the first time a children's schedule will be set for TV advertising in Mexico, as part of the National Strategy for thePrevention and Control of Overweight, Obesity and Diabetes. -- BERNAMA


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