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AS part of the initiative to uphold the nation’s swelling hopes for a first gold medal at the London 2012 Summer Olympics from July 27 to Aug 12, Media Prima invited our (Olympic) back-up team to be in a television commercial titled Impian Emas Negara.
The team comprises Megan Elizabeth Teoh (diving), Atiq Bazil Bakri (archery), Mohd Fauzan Nor Azman (cycling), Zairul Zaimi (fencing) and Cheam June Wei (badminton).
On location as early as 7am 11-year-old Teoh, or Piper as she is fondly known, was taking instructions from the creative team. In between shoots, the national diver glanced around the studio, looking for her father who had accompanied her to the shoot.
“This is my first time doing a TV shoot and I’m nervous,” she confessed. Even though the process took a long time, Piper patiently took every instruction and comment like a true professional. Right after the shooting, she attended a photo shoot where she performed numerous front flips from diving acrobatics.
Meanwhile, 18-year-old cyclist Mohd Fauzan said his first commercial went quite well. He had to cycle continuously on a special treadmill-like platform wearing a determined look.
“The commercial begins with a group of people running and cheering to show support for the Malaysian athletes. Slowly, the camera zooms in to reveal that the people are actually representing the adrenaline rush and energy inside the athletes’ veins. In a way, the people also represent the support and hope for the athletes when they compete in London,” said Poh Wen Siang, art director of Creative Department at Primeworks Studios.
While the shooting only took one day, he says the toughest part was shooting the veins and the adrenaline as represented by the people. “For the last part, when the camera zooms in on the veins — everything is very technical. It has to be done right,” he added.
“The athletes were very cooperative. We were supposed to meet prior to the shooting to brief them on the details, but we couldn’t due to timing. But so far so good,” he said.
Impian Emas Negara will be aired on TV3, 8TV, TV9 and ntv7 next month.