American hotel chain Best Western International launches its flagship property in Malaysia, writes Teresa Yong-Leong
THE arrival of Best Western International (BWI) to our shores is welcomed with open arms, said Tourism Malaysia chairman Datuk Dr Victor Wee at the recent launch of Best Western Premier Dua Sentral in Kuala Lumpur.
Wee pointed out that BWI’s tagline of “affordable luxury” is in line with what we need for the anticipated tourist traffic. In three years’ time, the country is projected to receive close to 30 million tourists who will generate some RM115 billion in receipts. The target is 36 million arrivals by 2020 and generating RM168 billion.
Wee lauded the world’s largest hotel chain with 4,100 hotels offering 308,692 rooms in over 100 countries for its confidence in aggressively entering the Malaysian market.
BWI will be having 20 Best Western hotels nationwide by 2015 offering three-tier products of value-for-money midscale Best Western, upscale Best Western Plus and its luxury Best Western Premier hotels to cater to the various classes of travellers.
The American hotel chain is celebrating 10 golden years in Asia and the Middle East and is increasing its presence in China, Korea, Japan and Thailand as well. There are over 140 Premier hotels in Europe and Asia.
Its flagship property, the Best Western Premier Dua Sentral, was launched on Aug 27 and the Best Western Wana Riverside in Malacca will also be launched this year.
The chain has won the TTG award for the best Mid-Range hotel group in Asia for the past five years.
“BWI is delighted to be an integral partner in the development of the Malaysian hospitality in the 21st Century. As one of the foremost mid-range lodging providers in Asia, we are looking forward to working in close partnership with Tourism Malaysia and our industry partners to put the country firmly on the international map,” said Naresh Mohan, president and CEO of Trinidad Group of Companies, the area development office of BWI in Malaysia.