The iconic Fendi carrier, which turns 15 this year, will be celebrated in a way befitting its status, writes Syida Lizta Amirul Ihsan
BEFORE Paddington, Roxanne and Bayswater (super-size-bags of the last decade that could fit everything but the kitchen sink and which proved to be a headache for chiropractors), there was the tiny, trendy Baguette.
Unfashionably named after the French loaf, the small carrier designed by Silvia Venturini Fendi for the Italian fashion house in 1997, became one of the most powerful accessories to grace women’s hands.
It was so named because the small bag was carried tucked under the armpit, the way the French carried their just-baked breakfast baguette.
The accessories and menswear creative director hit the jackpot with the design and Baguette became the house’s most culturally-referred to carrier, leaving its mark in last decade’s pop culture.
This was the bag Jennifer Lopez threw in the video, Love Don’t Cost A Thing. Carrie Bradshaw’s got snatched and Samantha Jones was in hot soup at Hugh Hefner’s mansion because of the carrier in Sex & The City.
The bag turns 15 this year and to celebrate, Baguettemania will invade a number of boutiques across the world with temporary installations in homage of the cult carrier.
In Kuala Lumpur, six special edition Baguettes will be available at its Suria KLCC store. Each one is a collector’s item, beaded, braided and embroidered. Not your usual canvas or leather carrier.
The Baguette Paglia, for instance, is made of straw for a rustic touch and the Baguette Specchietti is covered with many small mirrors. Baguette Tucano carries with it the sights and colours of Rio De Janeiro, since Silvia divides her time between Italy and Brazil.
All six are pretty but I am still hoping the house will reissue the bag in leather in that bright, gold hue that Lopez threw. That was as much about style as it was about bling.
All about the bag
GO to baguette.fendi.com for exclusive videos and information on the cult carrier. The website recreates the variety and uniqueness of the Baguette world and will be updated with new contents and surprises in the following months.