Modest resort wear


A local swimwear designer produces a line of resort wear which is comfortable and modest, writes Nadia Badarudin

NOT having suitable swimwear is no longer a dilemma for Muslim women here, thanks to innovative designers. They can now enjoy doing laps in public pools wearing swimsuits which are not only comfortable but, most importantly, cover the body appropriately.

Aktif Bestari managing director Nuraini Mohd Ariffin, 39, is  one the pioneers who have been designing and manufacturing swimwear for Muslim women.

Spurred by the fact that appropriate swimwear was hard to get here, Nuraini launched Active Attire swimwear in 2006, offering customised swimwear for both genders of all sizes (from S to 5XL).

At the recent Islamic Fashion Festival in Bali, Indonesia, the economics graduate moved one step ahead in the industry by introducing her exclusive Simply Relaxation resort wear collection.

“I wanted to design trendy swimwear and multipurpose sports apparel which are decent and which comply with Islamic values,” says Nuraini, who is also secretary of the Malaysian Association Of Muslim Apparel Entrepreneurs And Designers.

“My designs are based on swimwear that I see on my business trips and travels. To jazz up the creations, I have added the elegance of our unique batik designed by batik designer Nor Aini Mohd Shariff of Jarumas,” says the mother of four who limits each new design to 20 pieces to maintain exclusivity.   


The combination of Nuraini’s Simply Relaxation swimwear collection and Nor Aini’s Treasures Of The Sea ready-to-wear batik is not only comfortably wearable, but also attractive.

The swimwear, in clean contemporary designs and easy-on-the-eye colours, are made from imported lightweight spandex lycra, which is chlorine-resistant, tatter-resilient and fast-drying.  

The swimsuits, which are also suitable for surfing, kayaking, yoga or aerobics, go well with Jarumas’  batik splendour that features beach caftans, dresses, hooded capes or ponchos and wrap-around pieces, printed with sea-inspired motifs such as shells and corals.  

The collection, made from cotton voile, breathable poplin and chiffon silk, are in lively colours such as minty shades of blue and green, as well as earthy tones.

The designs  suit fashionable mothers who want to relax by the pool or on the beach while watching their kids swim.

Combined with an oversized hat and a pair of sunglasses, the resort wear is also perfect for taking a stroll on the beach in style.


Targeting the middle to high income earners, Nuraini says it is a challenge to maintain the balance between style and designs that cover Muslim women’s modesty.

“My biggest challenge was to ensure that the apparels were modest. With my designs, I hope more women will be able to indulge in sports, especially swimming,” she says.

Covered, yet practical and stylish

Pretty in pink — resort wear for stylish Muslim ladies

The designers, Nuraini Mohd Ariffin (fourth from left) and Nor Aini Mohd Shariff (third from left) at the recent Islamic Fashion Festival in Bali

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