An Italian jeweller has partnered with local label Poh Kong to bring European-style bling to our shores, writes Kasmiah Mustapha
WITH their glittering precious stones and pearls, the various collections by Italian jeweller Moraglione 1922 dazzled all who set eyes on the jewellery.
The elegant designs are named after European royalty and now available here through a collaboration with jewellers Poh Kong.
The four collections are inspired by Queen Sofia and Queen Isabella of Spain, Princess Grace Kelly of Monaco and Princess Anastasia of Russia.
The Grace collection is characterised by big semi-precious stones that are transparent and clear such as white gold ring, blue sapphire, white diamond and London Blue topaz. A ring set with diamonds and blue sapphires with a big, central London Blue topaz will certainly make a big impression on your finger.
Moraglione 1922 international sales director Emiliana Caprioglio says that each piece in the collection is exclusive and all are hand-made at the company’s head office in Valenza, Italy, using selected precious stones.
“Sofia is for young women who love long chains, small rings and earrings. It is more affordable. The more expensive Grace, Anastasia and Isabella collections are for older women. I know people think Italian jewellery is expensive but our collections are reasonably-priced,” she says.
For the Sofia collection, the gem stones have three different combinations: London Blue topaz with mother of pearl, onyx and rutile quartz, ruby and amethyst. It is one of the most popular designs for Moraglione 1922. The simple design is targeted at stylish young women.
The Anastasia collection combines pink sapphires with rose quartz and mother of pearl. The icy effect of combining one layer of mother-of-pearl with a top of different colours of natural quartz reflects Russia’s freezing winters.
The Isabella collection in rhodochrosite, pink quartz, champagne, black and white diamond will catch everyone’s eyes. The warmth of the colours, the different shades of moonstone from brown to grey and pink, combined with the red of the ruby are typical colours of the Spanish landscape — the red sand and the grey of monuments and churches.
“The difference between Italian and Malaysian jewellery lies in the designs. Malaysian jewellery is more classic and usually more flashy and big while Italians go for trendy and fashionable,” says Caprioglio who adds that the collaboration with Poh Kong is a long-term arrangement that lets Moraglione 1922 expand in Asia.
“The chance to work with Poh Kong is something that will benefit both companies. It’s more than a collaboration — it’s a partnership. We’ve known each other for quite some time as we always meet at international jewellery exhibitions. Poh Kong is aware of our trends and style and knows what to choose for the local market. I strongly believe it will be able to promote our collection based on its strength and knowledge.”
Caprioglio says the jewellery, available at selected Poh Kong outlets since early this year, has been well received here.
“There is also a possibility that we will make designs specially for the market here. We are open to suggestions to ensure we cater to local tastes. From our experience, we know women in Asia love Italian jewellery. So the idea of creating a new collection or even expanding for them is exciting.”
A brief history
• Moraglione 1922 was founded by Massimo Moraglione in 1922 in Valenza, Italy.
• It spread its wings when brothers Marco and Pierino Moraglione took over the company in 1943.
• Today, the company exports over 60 per cent of its collection to the US, Bahrain, Dubai, Saudi Arabia, Turkey, Russia and Japan