VIKI, a global TV site powered by fans, has announced a partnership with Microsoft to bring premium TV content to MSN sites in Indonesia, Thailand, Malaysia, and the Philippines. Viki will localise and stream the premium content that includes television shows, movies and music videos to an estimated 17.6 million MSN users.
The popular videos will be accessible through Microsoft properties including plasaMSN (the largest local video site in Indonesia), MSN Thailand (the number one portal in Thailand), MSN Malaysia, MSN Philippines and xinmsn in Singapore.
Content in high demand from local audiences includes Korean dramas such as Dr Jin, I do, I do, and Golden Time; Indonesian movies Purple Love and Red CobeX; K-Pop music videos from Super Junior and Brown Eyed Girls; and entertainment news from Cek & Ricek and Korea’s Y-Star News.
“We want to make our entertainment experience as relevant and engaging as possible. Viki is a rare partner that enables us to provide content our audiences want at scale, in multiple markets at once,” said Bruno Fiorentini Junior, general manager, Microsoft Advertising & Online Asia Pacific.
With over 12 million viewers each month, over a billion videos viewed and nearly 250 million words translated, Viki uniquely brings global prime-time entertainment to new audiences. For advertisers, Viki’s premium video inventory enables top brands to reach highly coveted young Internet users.
“MSN is a leading destination in Southeast Asia, so we’re thrilled to be partnering with such a great brand to give consumers — in many cases, for the first time — easy access to the content they love by removing language barriers and making the content more accessible than ever before,” said Razmig Hovaghimian, Viki co-founder and CEO.
The distribution partnership with MSN extends Viki’s reach in Southeast Asia, particularly in Indonesia, where Viki has partnerships with telecommunications companies Smartfren, Axis, Three and Nexian. In Singapore, Viki partners with the leading media company, MediaCorp.
Users can also access the company’s library of TV shows, movies and more on viki.com and mobile applications.