The ninth Profima Awards will be giving three Lifetime Achievement Awards, writes Dennis Chua
THE Association of Professional Film Workers of Malaysia (Profima) will present the ninth edition of the Profima Awards at the Putra World Trade Centre in Kuala Lumpur on July 1 at 8pm.
Named the Oskar Awards until last year, the Profima Awards has close to 500 entries and 64 awards. It honours film crew such as make-up artistes, technicians, set designers, directors, producers, stunt men and screenwriters.
The awards will be presented for various categories such as Film, Short Film, Drama, TV Programme, Telefilm, Animation, Commercial, Multiple Camera Production (MCP), Documentary and Magazine.
The Film category has 22 awards which include Best Director, First Assistant Director, Camera and Producer. The Drama category has 12 awards for Best Drama Series, Best Director and Best Camera Operator among others. The
Short Film, TV Programme and Magazine categories have an award each, Animation (2), Telefilm (12), MCP (5) and Documentary and Commercial (4 each).
Profima president Khir Mohd Noor says the three Lifetime Achievement Awards are Anugerah Tokoh Profima (Profima Personality Award), Anugerah Tokoh Akademik Filem (Film Academic Personality Award) and Anugerah Tokoh Filem (Film Personality Award).
KRU executive producer Norman Abdul Halim, a household name in sci-fi and fantasy films such as Hikayat Merong Mahawangsa, Magika, Cicakman and Cinta Kura-Kura has been awarded the Film Personality Award.
Acting talent search Pilih Kasih chief judge Dr Abu Hassan Hasbullah, a performing arts lecturer with Universiti Malaysia Kelantan, has been awarded the Film Academic Personality Award.
The Profima Personality Award goes to veteran wireman turned film equipment businessman Ling Pew Wah.
“All three have worked very hard to better the film industry,” says Khir. “This is the second year in which we are honouring various personalities with lifetime awards.”
Awards event director Yusof Kelana says film production companies which have sent entries include KRU, Primeworks Studios, Pesona Pictures, Suhan Movies, Global Station, Skop Productions, Tayangan Unggul and MIG Productions.
Primeworks has entered awards show Anugerah Juara Lagu 26 and films Nur Kasih, Raya Tak Jadi, Songlap and Klip 3GP, Pesona the documentary P. Ramlee and drama series Waris 2, Suhan the drama series Asmara 2, Cinta Elysa and Antara Maghrib Dan Isyak, Global Station the drama series Suria Di Cordoba, Dia Bukan Mariam and Gemersik Kalbu, Skop the film Aku Bukan Tomboy, Tayangan Unggul the films Seru, Misteri Jalan Lama and Cun, KRU the film Hikayat Merong Mahawangsa, and MIG the films 7 Petala Cinta, 3 Temujanji and Papa I Love U.
Profima secretary Kamil Khan says the awards are similar to those in previous years, but there are two new awards namely Best Production Design and Best First Assistant Director for all categories.
“There were 322 entries last year. It is good that the number has increased. Primeworks has the most number of entries at 150 followed by Tayangan Unggul at 70,” he says. “There are 32 film entries and 54 short films.”
The event will be co-hosted by actresses Sharifah Shahirah and Serina Redzuawan. The guest of honour will be Information, Communication and Culture Minister Datuk Seri Dr Rais Yatim.
There will be 12 awards presenters and they include actors Rozita Che Wan, Tasha Shilla Razak, Johan Asari, Nabila Huda Suhaimi and filmmakers David Teo and Datuk Yusof Haslam.
The performing artistes for the evening are Elveena Idris, Keena Wahab, Alif Razali, Zehra Zambri, Nas Adila Mohamad Dan and Rajini Suresh.
“They will be backed by the Army’s Cultural Band (Badan Kebudayaan Tentera Darat),” says Khir.
The winners will be picked by a seven-member professional jury.