KAMPAR: Their ingenious way of fulfilling the requirements of their final-year projects enabled seven teams of Utar Public Relations (PR) students to raise a total of RM102,000 for charity and attain a place in the Malaysia Book of Records.
As part of their projects, the students carried out various events and community service activities throughout February and March.
They called their activities the Utar PR Campaign, which was launched as part of Utar's 10th anniversary celebration activities at Utar Perak Campus in February.
Present at the launch were Wong Chin Ho, a special officer who represented Deputy Home Minister Datuk Lee Chee Leong, Utar president Prof Datuk Dr Chuah Hean Teik, Faculty of Arts and Social Science dean Dr Sebastian K. Francis and his deputy Dr Cheah Phaik Kin and Public Relations Department head Gan Pei Li.
A closing ceremony was held last month at the Perak campus where campaign director Teoh Yik Kee handed over RM11,000 in donations to Chuah, who received it on behalf of Utar Education Foundation.
Teoh said the campaign was an enriching experience and the seven groups had accomplished a lot.
"Driven by the theme 'Broadening Horizons, Transforming Lives', we succeeded in organising several mega events.
"We are also proud of our achievement as the first group of undergraduates to contribute to the Utar Education Foundation," Teoh said.
Chuah said, "Utar, a not-for-profit organisation, has been receiving contribution from various parties including from tycoons to hawkers, and our alumni. However, this is the first time we receive contribution from our students.
"The campaign has set good example for the juniors and alumni to organise meaningful projects and to contribute in whatever way we can to help the needy," he added. By P. Chandra Sagaran