UCSI University’s Master in Business Administration (MBA) programme is driven by the Blue Ocean Strategy (BOS) principles, and has enhanced its syllabus to include the Blue Ocean Strategy component. The BOS MBA course enables students to practice what they have studied within the authentic context of a business consulting practice in the UCSI Blue Ocean Strategy Regional Centre.
BOS aims to provide thought leadership and real-world business practices to inspire, empower, and support businesses, communities and nations to be innovative in creating real value and benefits to meet human needs.
The programme adopts a blended learning approach combining web technologies in the learning process to provide an efficient and effective learning environment to the candidates. The BOS MBA programme also engages with the industry practitioners to share their experiences and embraces unconventional teaching and learning methods such as live consulting, guest speakers, case arguments, seminars, e-forums, video case studies and field trips as well as industry visits. This method provides awareness and exposure to the postgraduates within the real business world.
Understanding the strategic implications of entrepreneurship on the development of a nation’s economy, UCSI University has embarked on a mission dedicated to helping and nurturing future generations of young entrepreneurs. Established in December 2009, the Centre of Excellence for Research, Value Innovation and Entrepreneurship, CERVIE in short, is mandated to facilitate research that would lead to value innovation and entrepreneurial ventures.
Some of the achievements that emerged from this initiative are the Faculty of Business and Information Science students winning the first-runner up prize during the MSC Malaysia – IHL Business Plan Competition in an annual competition to create a new generation of technology entrepreneurs. UCSI University was one of only two Malaysian universities shortlisted amongst the 190 teams from secondary schools and universities from 27 countries to proceed to the semi-finalist stage to compete at the Hong Kong Polytechnic University Innovation and Entrepreneurship Student Challenge.
Building on these initial successes, the UCSI University Business Ideation and Innovation Centre (BIIC) launched a focal point, referred to as ideation, to support would-be entrepreneurs during the crucial stage of conceptualisation of their innovation. In addition, BIIC also serves as a platform for an ecosystem filled with resources to assist the entire ideation process.
UCSI University’s Faculty of Business and Information Science together with the group’s Blue Ocean Strategy Regional Centre is co-organising a BOS MBA programme preview and a talk by UCSI University’s Vice Chancellor, Dr Robert Bong on 22 June at 2:30pm.
For more information, visit www.ucsi.edu.my
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