THE rapid growth of international hospitality and tourism over the years has generated not only revenue for the countries involved, but also plenty of employment opportunities. According to the World Tourism Organization (UNWTO), there were an estimated 880 billion visitors traveling the world who spent up to US$852 billion (RM2.7 trillion) in 2009.
Malaysia’s travel and tourism industry in the same year was ranked ninth in the world’s most visited countries with 23.6 million tourist arrivals and it was also the second largest contributor to the local economy.
According to Lonely Planet,the popular travel guidebook, Malaysia has been chosen as one of the world’s top 10 countries for 2010. The listing is even more meaningful as Malaysia is the only Asian country in the top 10 countries for 2010. In addition, the guide has also identified Malaysia as one of the Best Value Destinations for 2010, promoting Malaysia as a clever choice for travellers on the lookout for a bargain.
The Ministry of Tourism Malaysia’s statistics state that the tourism industry achieved a record 24.6 million of tourist arrival of in 2010 which generated a total of RM56.6 billion in receipts.
The strong performance demonstrates that Malaysia’s tourism industry is indeed resilient, healthy and thriving mainly because it is a tourism-friendly nation.
Hospitality and tourism management is a multi-disciplinary field of study that prepares people with the expertise, commitment, and skills for management, marketing and operations positions in the expanding global industry. The greatest need in the hospitality and tourism industry is quality human capital that helps garner repeat as well as new tourists to the area.
Management & Science University (MSU) through the Faculty of Business Management and Professional Studies complements this need of highly skilled and experts in the hospitality and tourism industry. The faculty currently offers degree and diploma programmes in:
• hospitality and tourism management
• event management
• culinary arts
• outdoor, leisure and adventure management
• public relations and entertainment
A good quality higher education leads to good jobs and the programmes offered at MSU promise an enhancement of skills with greater marketability and employability.
MSU’s international link through the International Student Exchange Programme (ISEP) unit with the DCT School of Hospitality Hotel & Business Management, Lausanne, Switzerland and Leeds Metropolitan University’s Tourism, Hospitality & Event School, will provide a priceless international exposure with the best in the industry. In addition, the opportunity to master a foreign language will ensure a solid backing towards a rewarding career in the hospitality and tourism industry.
In MSU, students will be exposed to real-life working environment, as it is compulsory for them to undergo a six-month industrial internship programme at selected organisations based on their specialisation.
For more information www.msu.edu.my