JOINING GLOBAL EFFORT: Media Prima and MRCS to hold campaign at Sri Pentas
KUALA LUMPUR: Only three per cent of Malaysia's 29 million population donated blood in the last two years.
Concerned about the need of this life-saving gift, Media Prima Berhad will be joining a global effort in organising a blood donation drive with the Malaysian Red Crescent Society (MRCS) to urge more donors to come forward.
In conjunction with the World Blood Donor Day, a blood donation drive will be held at Sri Pentas from 7am to noon tomorrow. It will be telecast live on TV3's Malaysia Hari Ini for the first two hours.
Media Prima executive director (news and editorial operations) Datuk Ahmad A. Talib said the goal was to create awareness of the importance of blood donation among the company's employees and the public.
"As a caring corporate citizen, it is our responsibility to organise and raise awareness of the need for safe blood donation," he said at a press conference yesterday.
MRCS national vice-chairman Datuk Wira Dr Bahari Abu Mansor said this number did not meet the World Health Organisation's requirement of a 10 per cent donor population in a country.
"These statistics prove that Malaysians are not yet committed to donating blood. So, we are calling on people to join us in helping others."
Globally themed "Every Blood Donor is a Hero", the event is supported by Pusat Darah Negara and Tampin Hospital, Negri Sembilan.
Companies taking part in the event include Adabi Consumer Industries Sdn Bhd, Unilever (M) Holdings Sdn Bhd, Nestle (M) Berhad, Mamee Double Decker (M) Berhad, Dutch Lady Milk Industries Berhad, Restoren Kelantan Delights and Dallis'cious Catering.