KUALA LUMPUR: GENERAL Electric (GE) recently announced its support for MenCare, an initiative by Pfizer Malaysia and the National Council of Women's Organisations (NCWO) Malaysia.
MenCare aims to garner men's support to be actively involved in the breast healthcare of their spouses and female family members and to educate men on breast cancer and how it ultimately affects the family.
It seeks to get men to encourage their women folk to go for regular check-ups for early detection.
It also seeks to influence existing policies to facilitate men's support for their wives or female family members who have been diagnosed with the disease.
"GE is committed to raising awareness of and fostering hope in the fight against breast cancer.
Through Mencare, it hopes to play a role in raising awareness of the importance of early detection by encouraging men to be involved in supporting their loved ones," says GE Healthcare ASEAN strategic account director Jitinder Magoon.
The collaboration was announced at a gala dinner in conjunction with GE's Women's Network Summit 2012. NCWO deputy president Datuk Ramani Gurusamy, Pfizer Malaysia and Brunei country manager Angel Choi, and MenCare ambassador and international celebrity photographer Kid Chan were among the VIPs who attended the event to show their support for the campaign.
"MenCare is an example of Pfizer's commitment towards working together for a healthier world and we look to collaborating with various partners to make this a reality.
It is an example of how we work with partners like NCWO and others. We applaud our latest partner, GE, for supporting MenCare," said Choi.
The GE's Women's Network Summit gala dinner is the start of a month-long fundraising campaign by GE, where donations will go towards a joint fund to support educational programmes run by MenCare. GE has also embarked on a series of workshops to train employees to advocate for the support of awareness of breast healthcare.
In conjunction with Pink October, GE employees also took part in a Healthymagination Walk to raise awareness of breast cancer.
Healthymagination is a GE initiative committed towards sustainable healthcare aimed at reducing the cost of procedures and processes, increasing access to services, technologies and health education and improving quality of care for patients.