BETONG: Anywhere else, it is just an optical shop.
But here in this inland trading town and administrative centre of Betong, about 200km from Kuching, the opening of one -- its first -- was done with much pomp and fanfare.
The management of Eyework Optical Group (M) Sdn Bhd even invited the area's elected representative, Minister of Natural Resources and Environment Datuk Seri Douglas Uggah Embas to declare open their outlet here.
State Assistant Welfare Minister Robert Lawson Chuat also got an invite as did heads of government departments and community leaders here.
Lawson is also the state assemblyman for Bukit Saban, one of two state seats that make up the Betong parliamentary seat.
While Uggah Embas described the opening of the shop as another step in the development of the town, its population of 50,000, mainly traders and farmers, viewed the opening as the end of long tiring drives to Kuching for eye check-ups or to make a pair of spectacles.
Uggah Embas was also quick to take note of that.
"This (opening) marks another step in the development of Betong and brings greater ease to your lives.
"Now residents don't have to splurge too much money for the long and energy-sapping drive to Kuching or Sibu just to get a pair of spectacles. The outlet is here now."
The Eyework Optical shop here is the firm's sixth branch.