KUALA LUMPUR: Media Prima's video portal, Tonton, is now offering live streaming of its channels -- TV3, TV9, ntv7 and 8TV -- on computers, tablets and smartphones.
New and upcoming hit television dramas will be shown first on Tonton Premium -- for a fee -- before they are aired on the TV channels, said Media Prima TV Networks chief operating officer Ahmad Izham Omar.
"TV is everywhere. With the right ideas, we believe that high-quality content and campaigns integrated across multiple platforms will have a bigger impact on our audience and wider reach," he said at the Media Prima Television Screenings event, held at the Kuala Lumpur Convention Centre, here, yesterday.
Ahmad said although Tonton was launched two years ago, they "didn't realise they were ahead of their time then".
"It was a calculated risk that involved a lot of investment," he said after the screenings which were meant for Media Prima TV Networks' advertisers, clients and suppliers.
Next week, Tonton will stream live the wedding of badminton player Datuk Lee Chong Wei on Friday, which can also be streamed in HD (high definition) quality as "Tonton is HD-ready".
"We are embracing the future," said Ahmad.
He added that Tonton was targeted at youths and those not watching television, but who preferred computers, tablets and smartphones.