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    18 May 2012| last updated at 11:48PM

    PRICE TAGS: Why charge more than the price displayed?



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    I STILL frequent a well-known footwear shop that is commonly found in many shopping malls. My parents, in their 70s, are loyal customers as they claim they cannot find any other brand that is as comfortable.

    However, last Saturday's visit to an outlet near here to purchase a pair of sandals for my father disappointed me.

    The price of the sandals was RM29.99. I gave RM30 and expected the 1 sen balance to be returned.

    Instead, the cashier handed over the bag with the sandals and a receipt for RM30.

    When I queried, she said they usually rounded the price to the nearest figure, which is to the customer's disadvantage.

    What is the rationale in displaying a certain price and then charging the customer a higher price when they make the purchase?

    Isn't this some form of deception, especially to customers like my elderly parents who don't usually bring up any issues in public? Is this the normal practice?

    Amutha R. Amirthalingam, Johor Baru, Johor

     

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