De Centrum City to be Kajang’s future landmark
CATALYST: The pedestrian-centric De Centrum City in Kajang, designed by award-winning architect David Mizan Hashim of Veritas Architects is envisioned to become the premier landmark in south Greater KL as well as serve as a catalyst for Kajang’s property market, says Datuk IR Chong Ket Pen, Exeutive Director of Protasco Berhad.
Protasco is the parent company of De Centrum Development Sdn Bhd, the developer of De Centrum.
Chong further said the master plan for De Centrum City will be the first of its kind in Malaysia with a concept founded on the principles of New Urbanism that is strongly influenced by renowned American planners Duany and Plater-Zyberk. “It utilises planning standards that were prominent before the advent of automobiles, there is a greater emphasis on pedestrian mobility through the separation of pedestrians and cyclists from vehicles with elevated gardens, walkways, landscaped bridges and a low-carbon environment,” Chong shared.
Located on a 100-acre site near Kajang town, the mixed residential and commercial development is estimated to have a Gross Development Value (GDV) of RM239 million. Expected to be completed by the end of 2015, the integrated development features 320 units of low-density serviced apartments, a three-storey neighbourhood mall with a gross lettable area of approximately 155,000 sq ft, an eight-storey above ground car park and 192 units of Small Office, Home Office (SOHO) in the tower located next to the Infrastructure University Kuala Lumpur (IUKL) campus.
Priced between RM213,000 and RM515,000, the serviced apartments range in size between 574 sq ft and 1,022 sq ft while the SOHO units are between 447 sq ft and 768 sq ft.
Other key selling points for De Centrum are its strategic location within the vicinity of Putrajaya, Kajang and Bandar Baru Bangi, and its excellent connectivity with the KL– Seremban and SILK Highways as well as two future Mass Rapid Transit (MRT) stations and the newly established Bus Terminal at Tasik Selatan.
Targeted at families and young professionals, De Centrum is the second phase of the De Centrum City master plan, a 15-year state-of-the-art urban development project comprising residential, commercial, entertainment and retail units worth RM5–RM6 billion in total GDV.
The first phase was Unipark Condominiums which was launched in 2007 to excellent response, said Chong. He added that almost 100 per cent of De Centrum’s shop lots have been sold and 20–30 per cent of the SOHO and serviced apartments have been snapped up already.