DROPS OF INSPIRATION: First in Malaysia and fifth in the world, the Grohe Live! Center showcases its latest designs at the inaugural launch of its one-of-a-kind training and development facility at Menara Tan & Tan, Kuala Lumpur
Making a splashing entrance at Menara Tan & Tan in Kuala Lumpur, the official launch of the Grohe Live! Center (GLC) in Malaysia
adds another reason to the already long list for water lovers to enjoy water more. Adding aesthetics to form and function, the latest range of award-winning sanitary fittings and fixtures adds rhythm to reason when it comes to the art of enjoying water.
Encased within the maize-like layout dimension of the new GLC spread across 3,500 sq ft, the sleek entrance subtly conceals a treasure-trove of the latest range of award-winning Grohe products within, waiting to be discovered
at every nook and corner of the spanking new space specially fitted with the brand’s latest fittings and fixtures.
Julie Neo, center manager of GLC, Singapore led the media tour, giving insights into the finer details of the latest designs by Grohe. As we were taken on a tour of the centre, it was obvious that the design ideology adopted by Paul Flowers, Grohe’s global senior vice president of design fol lowing the concept “from like to love” was already working its magic on the troop of journalists covering the event.
“When a product has a story, it has layers. It’s about the concept of nudging the consumers either passively or actively by way of design works. I believe in product psychology and the fact that products possess body language, so even the degree to which spouts of levers are designed need to be accurate to send out the right signals – same as body language,” Flowers had shared in response to my queries to the secret behind his winning designs when he was in Kuala Lumpur last month.
And, indeed. At every turn of a corner, a lifestyle setting beckoned, drawing us in to study the design concept behind the fixtures and fittings contained within its space. There was a Swarovski inspired setting that sparkled with inspiration whereby even the handles and fixtures to the sink were decorative in their designs.
A bevy of head and hand showers of various shapes and sizes were arranged in a single file, ready to summon just the right volume of water at the touch of a button. Going digital and installing your very own personal Grohe spa was also another very real possibility in yet another lifestyle setting designed with the just the right finishes, highlighting Grohe’s keen eye and attention to detail lavished generously on each of its product
Just when we thought wonders would have ceased, we were ushered into another kitchen setting whereby Neo proceeded to draw out paper cups for us to sample Grohe’s version of sparkling water. No kidding – straight from the tap, the unique Blue range from Grohe actually dispenses sparkling water – akin to the taste of imported sparkling bottled water one can purchase at the supermarkets. Talk about entertaining your guests in style and right in the heart of your home at that!
Grohe proved that beyond great design, even the angle of sustainability was spared a thought or two as demonstrated when Neo plugged two wash basins and opened the tap. The Grohe version clearly showed the amount of water being saved while the other gushed out water without a thought.
“The launch of the GLC in Malaysia will further reinforce Grohe’s presence as the world’s leading single-brand manufacturer and supplier in the premium sanitary fittings industry in the South East Asia region, the fastest growing region for Grohe in the global market,” shares Bijoy Mohan, Grohe president for Asia Pacific.
“In our commitment to grow the Malaysian market, we believe that Malaysians need to experience the award-winning design, technology, credibility, quality and sustainability of the Grohe brand and this center will do exactly that,” he adds. The GLC being the first-of-its kind training and development facility provides a unique hands-on experience showcasing the latest range from Grohe – Europe’s largest and the world’s leading manufacturer and supplier of premium sanitary fittings at its best.
Being a leader in water technology comes second nature to Grohe, with the centre providing architects, designers and developers “support, advice and the opportunity to immerse themselves
in the innovative product universe of Grohe.” Incidentally, Grohe is also one of the world’s leading faucet manufacturers.
The live exhibition of inspirational bathroom and kitchen settings highlight the many possible uses of the award-winning Grohe range of products . So confident is Grohe that it offers visitors the opportunity to test the products and to experience by themselves the unique way Grohe has synergised quality, design, technology and sustainability into its products.
Besides this, the centre allows architects, project specifiers, designers and their customers to have access to meeting rooms equipped with state-of-the-art technology. They can even jointly discuss projects even on a global scale via video conferences. Grohe project consultants will also be on hand to provide advice, drawing on their vast product knowledge and expertise. Training
facilities for designers, showroom staff and installers are also available at the center.
The whole idea of including a central meeting point where Grohe’s professional partners can seek information and inspiration is to further enable them to put their visions into practice. The end result ultimately, is to allow people to truly enjoy water.
“This is where the GLC delivers on its brand promise to enable people to enjoy water and to transform little moments into special moments. Malaysian consumers tend to ask lots of questions and for Grohe, this is wonderful because a company that can answer their questions will win. This is where the GLC will play a big part because it is where the customer can see, feel and experience the quality, design details, technology and sustainability elements of Grohe products. This is where the brand comes alive,” says Mohan.
Ultimately, a visit to the GLC helps in the company’s end mission of transforming the user experience from “like to love”.
In the words of Flowers, “Like to love is a concept of transforming the brand from ‘rational to emotional’. It’s a benchmark or philosophy for us, to design products for consumers to fall in love with,” he sums. The perfect excuse indeed for spending more time in the bathroom.
Pics courtesy of Grohe.