Hot Topics: Kuala Lumpur Malaysia

200 kids get school items for new term

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TESCO Malaysia hosted a Back-to-School Programme recently where it distributed school items to 200 children from four orphanages and shelter homes.

This is the first-of-its-kind sponsorship programme by Tesco that engages the community.

Tesco Malaysia chief executive officer  Sughwan Do said the programme had brought Tesco customers and staff together to  spread cheer among the children.

   "Customers were encouraged to  buy school items from  Tesco and donate them to any  children of their choice," Do said.

Tesco Malaysia  head of corporate affairs Low Lee Ann thanked customers and staff for their contributions.

      "On the  last day of our campaign, Tesco  had received over 30 per cent of the school items needed from our customers and  staff, with the balance contributed by Tesco," Low added.

   The highlight of  this programme was that each child was identified and his specific needs made known  at the participating Tesco stores.

The child's  name, age and list of items  he needed for school were made known.

Donors could also write their personal messages on the post cards.

 These cards would then be presented to the child along with the items donated.

   The shelter homes  selected for the programme were  Yayasan Chow Kit, Rumah Kebajikan Anak Yatim Kg Che Bema, Pusat Jagaan Diamond Home and Pertubuhan Anak-Anak Yatim Kota Tinggi.

  Among the school essentials that were donated were  school uniforms, shoes, bags and stationery items.

Shoppers and staff, who contributed to the Back-To-School programme, posing with the children. Pic by Sugumaran Suppiah


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