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TESCO Malaysia hosted a Back-to-School Programme recently where it distributed school items to 200 children from four orphanages and shelter homes.
This is the first-of-its-kind sponsorship programme by Tesco that engages the community.
Tesco Malaysia chief executive officer Sughwan Do said the programme had brought Tesco customers and staff together to spread cheer among the children.
"Customers were encouraged to buy school items from Tesco and donate them to any children of their choice," Do said.
Tesco Malaysia head of corporate affairs Low Lee Ann thanked customers and staff for their contributions.
"On the last day of our campaign, Tesco had received over 30 per cent of the school items needed from our customers and staff, with the balance contributed by Tesco," Low added.
The highlight of this programme was that each child was identified and his specific needs made known at the participating Tesco stores.
The child's name, age and list of items he needed for school were made known.
Donors could also write their personal messages on the post cards.
These cards would then be presented to the child along with the items donated.
The shelter homes selected for the programme were Yayasan Chow Kit, Rumah Kebajikan Anak Yatim Kg Che Bema, Pusat Jagaan Diamond Home and Pertubuhan Anak-Anak Yatim Kota Tinggi.
Among the school essentials that were donated were school uniforms, shoes, bags and stationery items.