KUALA LUMPUR: About 50 senior management personnel and employees of Berjaya Corporation Bhd, together with its founder Tan Sri Vincent Tan Chee Yioun, brought joy to 180 less fortunate families and their children in Sentul recently.
The team first entertained the children by reading and telling them stories, before playing interactive games with them.
At the event, the team also distributed essential provisions such as rice, cooking oil and flour, besides instant noodles, malt drinks and detergents.
The food distribution programme was initiated by Berjaya Cares Foundation.
It was held in collaboration with Persatuan Kebajikan Hope Worldwide (Hope) Kuala Lumpur. The aid amounted to RM150,000 for a year's supply of essentials.
Tan said Hope seeks to ease the burden of poor families in view of the steep rise in the standard of living.
"We started this programme in April, hoping that it would help the underprivileged families to buy their essential items," he said.
He added that food distribution was one of the corporate social responsibility activities carried out by Berjaya Cares Foundation.
Meanwhile, Hope Malaysia country director Darick Wong said the aid from Berjaya Cares Foundation has helped many poor families with their monthly expenses, especially in purchasing food items.
"We are thankful for all the support from the foundation, and from other sponsors as well, to help the less fortunate," he said.