KUALA LUMPUR: The National Cancer Society Malaysia (NCSM) launched a new Facebook page in collaboration with Courts Malaysia for youths recently.
The FB page will share information and tips on cancer prevention and promote healthy lifestyle habits.
Called "I Choose", it aims to help secondary school and college students make choices that will reduce the risk of cancer later in life.
NCSM managing director Rubi-Ain Dahlan said that NCSM will be able to reach youths directly through a channel that they are comfortable with.
"Children and youngsters have an enormous ability to absorb information and we are delivering it to them through a social network to educate them on ways to say 'No' to cancer," she said.
She said studies have shown that cancer prevention begins with a healthy lifestyle and it made sense to inculcate healthy habits in the young.
The youth outreach programme is part of the "Hope for Our Children" initiative by NCSM and Courts, which began in 2010.
Courts country director Chris Yong said the company collaborated on this project to help keep families healthy.
Malaysians aged 13 to 24 years old can also take part in a contest where they are required to submit a video of themselves saying why smoking is not cool by Sept 30.
The best five entries based on creativity and personality will win prizes such as LG 32" LED TV, Samsung 40" LCD TV, Nokia Tablet N810, Apple iPodShuffle 2G or Canon Selphy compact photo printer, courtesy of Courts.
"I Choose" will be regularly updated with new topics on different ways to reduce the risk of different types of cancer and will also have fun activities which youth can participate in, such as choreographed dance steps to get them dancing.
For details on the Facebook page, go to www.facebook.com/ichoosemalaysia or visit NCSM page at www.cancer.org.my.