THE city's golden triangle will soon be transformed into a fairyland of enchanting lights as its streets are adorned with decorative lighting by the end of the year.
This was announced by the Bukit Bintang-KLCC (BBKLCC) Tourism Association at a press conference to highlight its Calendar of Events 2012 at a hotel here, recently.
The decorative lights will cover five popular tourist areas. These include Jalan Raja Chulan to Jalan Bukit Bintang, Jalan Bukit Bintang to Jalan Pudu, Jalan Sultan Ismail, Jalan Imbi to the Jalan Pudu monorail station, and from Jalan Ampang to Jalan Pinang.
Arches will be used to support the multi-coloured decorative lights at the junctions of these roads.
Kuala Lumpur Pavilion Sdn Bhd marketing director Kung Suan Ai said the project was the association's initiative to boost the city's image and promote it as a premier tourist destination.
"Decorative lights are one of the world's biggest tourist attractions and we, too, need to make use of them in this country. At the moment, there a few locations in Kuala Lumpur with decorative lights on a modest scale. With this project, we are going to have it on a larger scale," Kung added.
The decorative lights are expected to cost around RM2 million and are expected to be lit-up during Christmas.
The association is a newly-formed grouping of retailers, aimed at establishing Malaysia as a world-class shopping paradise, in particular the Bukit Bintang and KLCC area, through the concerted efforts of participating malls, hotels, retailers and food and beverage operators.
The association's strategy includes organising top quality events and attractions, and working with the authorities to enhance the infrastructure and facilities in the area. For instance, there are plans to build covered pedestrian walkways. One will link Berjaya Times Square to Lot 10 and Lot 10 to Pavilion.
There are also plans to improve public transport, enhance security and create a calendar of events to promote Malaysia to the world.
"As Bukit Bintang and KLCC are in the heart of Malaysia's retail tourism sector, BBKLCC Tourism Association aims to put the retail belt on the world map through memorable shopping experiences and engaging promotions to encourage shopping tourism," said BBKLCC Tourism Association chairman Joyce Yap, who is also the chief executive officer of Kuala Lumpur Pavilion.
Also present at the event were Tourism Malaysia industry development division director Zulkifly Md Said, BBKLCC Tourism Association secretary Suzianna Svrcula and BBKLCC Tourism Association treasurer Alicia Yuen.
The association's members comprise representatives of the shopping and hotel industries, and the Tourism Ministry and the Performance Management and Delivery Unit, an agency under the Prime Minister's Office as advisers to the association. Bukit Bintang Plaza, Berjaya Times Square, Fahrenheit88, Federal Hotel KL, Lot 10, Piccolo Mondo, Plaza Low Yat, Pavilion Kuala Lumpur, Sungei Wang Plaza, Suria KLCC and Starhill Gallery are members of the association.