WARM UP TO: Rania Clothing’s fall and winter collections are inspired by the winter in Russian Leo Tolstoy’s novel Anna Karenina
KUALA LUMPUR: The newly-established fashion brand, Rania Clothing, is offering an exclusive line of ready-to-wear fall and winter collections.
The collections feature 11 items of apparel, with each coming with a Russian fur hat.
Rania Clothing founder Hayati Jamil said it was the company's first collection.
"Rania was established to emulate well-known fashion retailers. Our designs are up to date, elegant and modest.
"The fall and winter collection is suitable as Muslimah (Muslim woman) wear as the garments are not revealing. The women can use the fur headwear as a tudung (head scarf).
"The beauty of Rania is that although we target Muslim women, it is also suitable for women of other faiths. Our customers will look trendy wearing our clothes," said Hayati after the preview of the collection at the Al Halabi Lounge of JW Marriott Kuala Lumpur recently.
Rania Clothing fashion designer Anna Yasmin Mahmud believes that simplicity makes for elegance and uses this principle in her designs.
Inspired by Russian Leo Tolstoy's novel, Anna Karenina, Anna reflects the rich aura of Russia's winter in her lustrous clothes.
A fashion design graduate from Uptodate Fashion Academy, Milan, Italy, Anna seeks to share her talent and creativity with fashion enthusiasts.
"My design process starts with an analysis of the latest fashion trends spotted on the runways of Milan, New York and Paris.
"I spent long hours researching and analysing other designers' works to see what designs are suitable for Rania. I also choose my fabrics carefully, such as satin, cotton and chiffon, to ensure quality and comfortable clothing for our customers," she said.
Most of her designs are in neutral or conservative colours such as white, black, grey, brown and cream.
The collection comprises three themes -- Women at Work, Women on the Social Scene and Weekend Women.
Women at Work is designed for working Muslim women who want to be fashionable.
"We want such women to have more options when dressing for work," added Anna.
Women on the Social Scene is a collection of evening wear for special functions such as Hari Raya and other social occasions.
The Weekend Women's range of clothes is casual and comfortable, catering to younger women. The garments are suitable for weekend outings with friends and family.
Some of the collections include long cuffs with hidden zippers to help Muslim women perform their ablutions.
The price range of the collection is between RM389 and RM900. They are available in various sizes.
Rania is planning to increase its range of clothes to include jackets, skirts, trousers, shirts and cardigans, as well as accessories to provide a comprehensive wardrobe for its customers.
Orders can be made through Rania's Facebook page at www.facebook.com/raniaclothing. You can also visit www.raniaclothing.com.