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FANS of Swedish fashion brand H&M who live in Klang, Shah Alam and nearby areas can now head to Setia City Mall where the fashion retailer has opened its second store recently.
SHAH ALAM: Spread across 1,579 sq m, the H&M store at the shopping centre offers a complete range of fashionable clothing and accessories for men, women, teenagers and children, with new items always arriving at the store almost every day.
H&M Greater China, Singapore and Malaysia country manager Lex Keijser, who officiated at the store launch, said the brand has received an overwhelming response from Malaysians since the opening of its flagship store in Bukit Bintang late last month.
"We are looking forward to bringing in more fashion styles and quality wear at affordable prices.
"H&M is excited about expanding its business here as well as within Southeast Asia," he said.
More than 400 people queued up outside the store before its launch just to make sure they would be among the first to shop at H&M.
The first person in the queue was 19-year-old Calvin Chin Kok Hoe.
"I have been waiting since last night, and I am happy to be the first person to step into the H&M store here," he said.
Chin's long wait paid off when he was rewarded with an H&M gift card worth RM200, while the next 150 customers were given gift cards worth RM50.
Another H&M fan in queue, Nurin Nazirah Suhaimi, 22, said she had come to the mall three hours ahead of the launch, only to find a long queue.
"I was hoping to get the RM50 gift card at least, so I can buy more clothes at H&M," said the accountancy student who spends RM200 per month on clothes.
Talking about the brand, Nurin said she first found out about H&M during a trip to London.
"It seemed like H&M was everywhere there, and at the time, I wondered why the brand had not opened at least one store in Malaysia.
"I find the price affordable, and the fashion up to date. I am happy that I have a new addition to my list of must-visit fashion stores after Miss Selfridge and Zara," added Nurin.
H&M is on the upper ground floor of the mall. It opens daily from 10am to 10pm.