KUALA LUMPUR: Anakku recently launched its Pesta Idol Baru Anakku, a nationwide quest to find the new faces of the Malaysian homegrown brand.
The competition, which is part of Anakku's nationwide roadshow, has already made its way to Terengganu, Pahang, Malacca and Johor, and has received overwhelming response from the local communities.
"It is wonderful to see so many families taking part in the competition.
"We are confident that by making the competition as part of the roadshow, which will take place in 24 locations around the country, we will be able to find the faces that can best reflect what Anakku is today, which is a contemporary lifestyle brand for children under the age of eight years," said Anakku Sdn Bhd general manager Jasmine Chew.
Through the competition, which is open to children under the age of three years, the company aims to find 40 new faces to represent the brand as it celebrates its 40th anniversary next year.
"Anakku began in 1973, and while we have been here for some time, we have managed to remain fresh and relevant to today's parents and their children, by continuously improving our products to move with the times and meet the ever changing consumer needs," Chew said.
"What has not changed is the high level of quality, safety and reliability that comes with the Anakku brand, which has always been and will continue to be a priority for us."
Pesta Idol Baru Anakku will be making its way to Kluang and Kota Tinggi, Johor, next week. To enter the competition, consumers need only to purchase Anakku products worth at least RM50 and to produce the receipt at the Anakku Mobile Studio, which will be located at the roadshow venues. The results of the competition will be announced in November this year.
Anakku, which started as a family-run business almost 40 years ago, has evolved over the course of time and is now managed by a group of professional management team and has 126 boutiques, four concept stores and more than 300 touch points in major departmental stores in Malaysia.