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KUALA LUMPUR: In a joint collaboration with Ferrari, Sheaffer, a manufacturer of stationery products, lighters and shavers recently launched its new pen collection.
The launch was attended by more than 20 guests, including Ferrari car owners and Sheaffer fans.
BIC Product (M) Sdn Bhd sales and marketing director Linda See said each of the four new products showcases the elegance and power of Ferrari.
"This is our first time working closely with Ferrari and it is a privilege to join forces with them. Each of these products are officially licensed.
"The products feature the Sheaffer white dot, a symbol of quality and prestige," she said, adding that these pens would make excellent gifts.
The four products are Ferrari 500, Ferrari 300, Ferrari 100 and Ferrari VFM, each with different features.
Ferrari 500's cigar-shaped profile is a modern design in an elegant finish that is comfortable to hold.
The Ferrari 300 comes in a sleek design with a polished cap ornament that holds the streamlined spring-loaded clip.
The Ferrari 100 comes in a thin cigar profile and contemporary polished chrome grip, while the Ferrari VFM offers a convenient push-button mechanism which is easily operated with one hand.
It comes with a modern look and a contemporary gloss finish.
The Sheaffer writing instruments are available only at selected leading departmental stores.