MARKETING:The re-branding of Swiss-Inn Kuala Lumpur is to cater to savvy travellers seeking value for money
SWISS-Garden International Hotels, Resorts & Inns has unveiled its re-branding of Swiss-Inn Kuala Lumpur as an international hip hotel.
The new brand was conceptualised aims to cater to the growing demands of travellers seeking great value, strategic locations and friendly services.
Swiss-Inn Kuala Lumpur group corporate marcom market manager Linda Evelyn Wong said the new hip lifestyle brand is part of the group’s marketing strategy to re-align its brand identity.
“It is relevant, incorporates a modern twist and most importantly, meets the demand of a new generation of savvy travellers.
“A series of enhancement programmes has have been introduced to infuse traditional styles with vibrant colour palettes and pattern. that incorporate vibrant colours.
“The new lobby reflects a confluence of uses oriental elements accentuated by contemporary decor, while the Cafe Petaling’s has accents of hip décor fitted with decor has wooden louvers featuring murals of historical Chinatown.
“The rooms feature a a distinctive blend of contemporary yet hip design creating that creative an inviting ambience with friendly services and new amenities.
“The refurbishment and re-branding exercise was completed recently. We belive it is the first hip hotel in Kuala Lumpur,” said Wong.
The hotel is nestled in the heart of colourful and exciting bustling Chinatown which offers items from trinkets to souvenirs.
With 151 rooms offering cosy and comfortable accommodation coupled with LCD television, modern amenities and friendly services, this hip hotel is ideal for travellers who seek a unique and authentic experience in hotel with a historical settings.
The stylish fusion of contemporary and colonial design makes the newly refurbished Cafe Petaling the perfect place to unwind amidst the hustle and bustle of Chinatown.
At Café Petaling, while guests can savour the a delightful array of Malaysian local hawker food, and as well as an international cuisine.
Guests may also revel in can also appreciate architectural wonders as they encounter take in the city’s historical heritage and legacy — all within walking distance from the hotel.
Swiss-Garden International will also be adding 4 four more properties to its current portfolio, namely the Swiss-Garden Hotel Melaka, Swiss-Garden Hotel & Residences Cameron Highlands, D’Majestic serviced apartments in Jalan Pudu, Kuala Lumpur, and serviced apartments in Kuantan.
This makes means its total number of hotels and service apartments is 14. Once construction is completed, within the next three years, the group’s room inventory is expected to increase by 50 per cent.