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02 June 2012| last updated at 12:17AM

Prudential marks 88 years with Project Listen

By Farhana Syed Nokman

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KUALA LUMPUR: Prudential Assurance Malaysia Bhd (PAMB) kicked off its 88th anniversary celebration by introducing its Project Listen.

Project Listen is a  tribute to Malaysians for their support and inspiring Prudential's innovations.

Chief executive officer of PAMB, Charlie Oropeza, said its customers in Malaysia have been a big part of their success.

"By listening to them, we have learnt amazing stories about their lives which have inspired many of our innovations.

"We would like to dedicate this project to all Malaysians and we hope it will inspire other people," said Oropeza.

There are 18 stories featured in Project Listen which is now available at www.prudential.com.my until October.

Among the stories are about a Chinese who tries to break into the Indian music scene, an ex-prisoner's account of his life behind bars, and uplifting story about a cancer survivor who gives hope to others despite her own condition, and a volunteer who realised the sanctity of lives while volunteering during the Japan's tsunami.

PAMB also encourage the public to share with them interesting or inspiring stories of hope, love, laughter and sorrow.

"It can be either your story or someone else's story. Basically, it is a collection of amazing stories of Malaysians, by Malaysians," he added.

Those who are interested in participating can submit their stories either online, by email or  post.

For details, visit www.prudential.com. my.

Besides that, Project Listen also allows the public to contribute to a charitable cause by listening to the stories.

By listening to these stories, each time the public share a video or story from Project Listen, Prudential will pledge RM1 to PRUkasih.

PRUkasih is a Corporate Social Responsibilty  project which helps to provide financial protection to urban poor families in times of need. 

Charlie Oropeza (left) with patrons of Prudential Assurance Malaysia Bhd who have been loyal customers for 50 years, (from left) Tunku Farid Tunku Hussain, Lian Fook Nyean, Wong Sai Heng. With them is Prudential Assurance Malaysia director of brand communications Fiona Liao. Pic by Muhd Asyraf Sawal

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