KUALA LUMPUR: The Sultan Ahmad Shah Environmental Trust (SASET) will be hosting its inaugural fundraising event on July 17 at the Grand Ballroom, Mandarin Oriental Kuala Lumpur.
SASET was formed in 2010 with the aim to uplift the poor while protecting and conserving the vast ecological treasures of Pahang.
The trust is under the patronage of The Sultan of Pahang, Sultan Ahmad Shah.
The trust was founded by The Sultanah of Pahang Sultanah Hajah Kalsom and Tengku Arif Temenggong Pahang.
The trust hopes to educate the public about conserving and caring for the environment so that its natural settings are preserved.
SASET has carried out programmes which are people and nature oriented in several villages in Pahang. Programmes include "Adopt a Kampung", "Temenggong Rangers Volunteer and Emergency Response", "Greening Pahang" and "Nurture through Nature".
SASET executive director Tunku Syazwan Kaiyisah Tunku Kamil-Ikram said the trust has a comprehensive 10-year action plan.
"We hoped to raise funds to expand and develop our environmental and cultural conservation programmes," she said, adding that SASET hoped to raise RM2 million during the gala night.
"The evening will start off with a cocktail reception where supporters and advocates of the green cause will set up their booths at the foyer with proceeds from all sales to be donated to SASET," she added.
Kaiyisah also said the trust would offer five exclusive items for auction during the evening including beautiful pieces of jewellery, custom-made shoes by Lewre and a special item donated by the Sultan and Sultanah.
Tables of 10 are priced between RM10,000 and RM100,000.
For enquiries, call Aida Jusuf at 019-330 9658 or Allsports Services Sdn Bhd at 03-5513 5528.
Alternatively, visit www.sastrust. com for more information.