JOHOR BARU: For the second year in a row, McDonald's Malaysia is embarking on a community project to reach out to the needy.
Known as the Prosperity Gives Back campaign, the project aims to help local charity groups in providing assistance to their respective causes.
It is a tie-in with the company's popular Prosperity Burger promotion, where every 10 sen from its set meal is channelled to a pool of 50 selected charity organisations nationwide.
Among the selected charities this year is Pertubuhan Kebajikan Anak-Anak Yatim Johor, an orphanage here set up 33 years ago. The orphanage is more popularly known as Rumah Berkat.
McDonald's Malaysia corporate communications director, Najat Fuad said the first Prosperity Gives Back campaign managed to collect RM300,000, which was distributed to 44 charity groups.
"This year, we are aiming for RM400,000 during the 11-week programme which would end on Feb 15. Some 50 charities are selected this year," she said during a special programme organised between McDonald's and Rumah Berkat on Feb 3.
The 107 orphans from the home took part in team building exercises and games facilitated by McDonald's staff.
The children, aged between 6 and 17, were treated to the Prosperity Meals.
Najat said this year's charity beneficiaries were identified by staff from the company's 220 fast food outlets nationwide.
"The lists were drawn up after consultations with the Welfare Department."
Rumah Berkat coordinator, Hendon Abdullah, said McDonald's has agreed to provide new bed linen and some furniture, which the home needs badly.