SMILEY NATION: Cadbury Dairy Milk’s mission this year is to make Malaysia a happier country
GEORGE TOWN: HUNDREDS showed up for the launch of Cadbury's "Share The Happiness" campaign at Queensbay Mall in Bayan Lepas, here, recently.
They took part in fun activities for families such as the "Cadbury Happiness Factory", "Great Wall of Happiness" and happiness-sharing "Happy Spot".
At the "Happy Spot", visitors could send and receive Cadbury Dairy Milk chocolate to and from strangers or friends from all over the country.
"Cadbury Dairy Milk's mission this year is to make the country a happier nation through the nationwide 'Share The Happiness' campaign," said Kraft Foods Malaysia head of chocolates Tan Chiang Peng.
Also present were the company's corporate affairs head Joanna Ng and Text 100's account manager Issac Lee Mathew.
Tan said the nationwide road show would proceed to Johor and Kuala Lumpur, following the three-day show in Penang.
He said the road show sought to give Malaysians the chance to share their happiness with their fellow countrymen. Tan said Malaysia ranked 51st in the United Nation's World Happiness Report.
"The ranking also involves a 'Happiness Pursuit', which will see Malaysians share tokens of happiness with each other via the Internet, mobile applications and Cadbury Malaysia's Facebook page -- www.facebook.com/CadburyMalaysia," he added.
The campaign will culminate with Cadbury Dairy Milk's attempt to put Malaysia on the world map as one of the happiest nations by topping the previous world record for the Largest Human Smiley Face.