GEORGE TOWN: F&N Beverages Marketing Sdn Bhd launched its recycling campaign in schools here recently.
The three-month campaign jointly initiated by the Penang Island Municipal Council (MPPP) is expected to involve 161 schools from this month until August.
The schools, 111 from the northeast district and 50 from the southwest district here, participated in the campaign with assistance from the state Education Department.
F&N Beverages Marketing corporate affairs manager Cariessa Goh said the recycling campaign in the schools was the largest of its kind undertaken to date.
"This is the first time, we have ventured into the northern region after championing the recycling campaign in the Klang Valley for the past six years. Penang is our third destination after Shah Alam and Kuantan.
"Our aim is to inculcate the waste management awareness among young students to preserve the environment," Goh said after attending the launching ceremony at the Penang Town Hall in Esplanade.
She added that the students were exposed to the conventional 3Rs -- reduce, reuse and recycle -- but with a twist.
"The campaign has introduced a fourth R -- rethink, as proposed by MPPP," Goh said.
MPPP secretary Ang Aing Thye said 50 schools had registered in the campaign on the first day.
Ang said MPPP had allocated RM43.7 million this year for solid waste management and this amount represented 16 per cent of the total annual expenditure.
"A prize-giving ceremony will be held in Penang by early September to award the schools which collect the most recyclable items," Ang said.
The campaign requires schools to collect recyclable items like aluminium cans, plastic bottles and newspapers for recycling.
The schools with the highest collection per student would stand a chance to win prizes.
Two special awards would be presented to the biggest quantity of aluminium cans and plastic bottles collected.