RIVER CLEAN-UP: IJM Land Bhd employees made thousands of mud balls to decontaminate the river from pollution and sludge
GEORGE TOWN: THE young and old turned up in full force to take part in a noble cause to conserve Sungai Gelugor by throwing mud balls into the river mouth.
This helps to decontaminate Sungai Gelugor of its polluted water, smell and sludge.
The event was held in conjunction with Earth Day celebrations recently.
It was organised by IJM Land Bhd, with its 57 employees producing several thousand mud balls.
The staff had earlier spent hours making the mud balls in two sessions.
The mud ball-throwing session was the fourth time IJM Land had organised such an event for a good cause.
Previously, the mud balls were made after office hours.
These included those made for Heng Ee secondary school students to take part in the green cause.
The large turnout made the occasion a family event with children joining in the fun.
This conservation effort to decontaminate Sungai Gelugor has to be done continually for it to be effective.
"Our feat was achieved with much sweat and sacrifice," said Toh Chin Leong, general manager of IJM Land Bhd Northern Region.
"We're glad that our humble efforts in treating this river since April 2011 using EM technology has proven effective.
"We will be placing a greater emphasis on going green as part of IJM Land's initiative for environmental sustainability," said Toh.
He said that IJM Land has always believed that corporate social responsibility should be integrated into its business model.
"It should be taken into consideration in all our decision-making processes to ensure a positive impact on the environment and the community at large.
"We believe that the little we do today will have a lasting effect in the future.
"Indeed, we do not inherit the Earth from our ancestors, we merely borrow it from our children," said Toh, quoting a Native American proverb.