TAN Yoke Lian, 62, a boutique owner, grabbed the title of "Most Photogenic Mama" in the 51-years-old and above category.
She not only a mother of four, she is a grandmother of eight.
Her secret to staying young is exercising and getting enough sleep.
She walked away with a trophy and cash vouchers worth RM8,000.
June Alison Newton, 36, a finance adviser, won in the 35 to-50-years-old category.
She received a trophy and cash vouchers worth RM1,800.
Newton, who has two children, keeps herself beautiful by eating nutritious food.
The first runner-up in the 51-year-old category was Yong Tai Chie, 62, a businesswoman and second runner-up, Cheang Poh Peng, 54, a housewife.
In the 35 to 50-years-old category, the first-runner-up was Chang Meei Yan, 48, a teacher and second runner-up, Liew Mee Mui, 46, a beautician.
All received trophies, cash and sponsored gifts at the contest held at Ipoh Parade.
Shoppers were entertained with a Mothers Day fashion show later.
The 45-minute show saw both adult and child models parading in casual and evening wear.
Ipoh Parade marketing manager Vicky Lee said that this was the first time it was holding a photography contest for mothers.
"We received 45 entries. The criteria for selecting the winners were natural facial expression and the photogenic quality," she said.