THE picturesque azure blue sea, beautiful beach and swaying coconut palms form the backdrop of Primula Beach Hotel.
An international-class business hotel established in 1984, it is one of the landmarks in Kuala Terengganu.
It is just a stone's throw away from the business hub and places of attractions in town.
In line with the rich heritage of Terengganu, the design of the 248-room hotel has local elements with a contemporary feel.
Each room has an attached balcony overlooking the South China Sea. The colour schemes further enhance the comfort and coziness of the rooms.
The hotel has several restaurants serving delicious local, Western and fusion cuisine.
The newly renovated Bayu Restaurant now has a new contemporary style that is also in harmony with Terengganu's heritage.
Besides serving one of the best buffet meals in town, the hotel also offers an array of local and Continental a la carte and buffet cuisine. Diners also enjoy a view of the shimmering sea.
With 10 function rooms and a large convention hall that can accommodate up to 1,200 guests, the hotel has hosted many functions ranging from international conventions and seminars to wedding receptions and launches of branded products.
The hotel has also served as caterers to the ruling Sultan of Terengganu's functions.
Adjacent to Bayu Restaurant is the Anjung Bistro.
It's a delightfully informal open concept bistro that offers all-day dining of authentic Asian dishes.
It also gives diners a view of the beach and sea.
The Kuala Kopi Lounge with Wi-Fi access provides an appealing ambience for those who want to enjoy a special tete-a-tete with friends.
They can also unwind and surf the Internet here over a thirst-quenching drink and tasty snack.
Nowhere can you find local coffee served in so many different ways to suit your different moods.
Step into the impressive pillar-less Gamelan Convention Hall and you'll know why it has been the venue of choice for many prominent conferences and meetings.
It is second to none in Terengganu where gatherings of this sort are concerned.
For smaller gatherings, there is a choice of 10 other rooms that come with audio-visual equipment.
A team of dedicated and experienced conference service staff are on hand to make your function a stress-free and efficient affair.
In conclusion, Primula Beach Hotel offers an old world charm together with modern facilities.
Guests are thus assured of a memorable experience when they visit or stay at the hotel.