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SHAH ALAM: Branding Association of Malaysia (BAM) has initiated a programme to produce 100 internationally renowned brand names by 2020.
There are 20 such brands in Malaysia now.
“We are confident we will be able to achieve this target,” BAM president Eric Chong said.
BAM is setting up a 20-member advisory panel of internationally acclaimed Malaysian personalities to mentor small and medium enterprises (SME) to achieve international recognition.
"Our role now is to groom 'blue chip' SMEs to make up this line-up of global brand names," Chong said.
One of them was Pappa Rich, a home-grown Malaysian delights restaurant chain, he added.
BAM aims to increase its membership to 300 this year, up from 200.
"For the past six years, BAM had been focusing on SMEs. Now, however, we are taking a different angle and roping in the big boys because the SMEs need role models," Chong said at a networking luncheon hosted by Media Prima Berhad yesterday.
Present were Media Prima chairman Datuk Johan Jaaffar, group managing director Datuk Amrin Awaluddin and representatives of senior management of the group and subsidiaries.