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ZOOM MALAYSIA is published monthly and is a supplement of the New Straits Times. For advertising and editorial queries, please call the Supplements Desk
EDITOR: RAMLAN SAID Below are the past editions, placed in descending order. All files are written in PDF for cross platform and offline viewing across various devices. If you face problems accessing the files, kindly call NST Online at 03-20569467. Thank you. To download, right click each linked item and choose Save Target As. To read these, you will need an Acrobat reader. Get one at ADOBE.COM
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| ZOOMING AHEAD
The main aim of the domestic tourism campaign 2008/2009 — making local holiday destinations the preferred choice among Malaysians. In terms of meaning and pronunciation, this catchy phrase transcends language, culture or racial barriers. Zoom! Malaysia is also memorable, visually arresting, adaptable and generic with high recall factor. When a visitor “zooms” in on a destination, it is about understanding the reality and attributes of the place or in a nutshell, the true beauty that encompasses culture, people, heritage and nature. Zoom! Malaysia will also inculcate the value of planned holiday culture among Malaysians, vacation as a way to enhance the quality of life and productivity as well as help promote national integration. |