KUALA LUMPUR: Malaysia Airlines Bhd has expanded its partnership with Amadeus to improve the experience of its customers, including corporate and travel retailers over the coming years.
The multi-year deal will see Malaysia's national airline adopting Altéa NDC, Reference Experience, Dynamic Intelligence Hub and renewing its Amadeus Altéa Passenger Service System contract.
The airline has also renewed and expanded its multi-year air content distribution partnership.
With the seamless integration of Altéa NDC with the Amadeus Travel Platform, travel retailers will soon be able to access Malaysia Airlines' full range of NDC-enabled content with full servicing functionalities.
NDC or New Distribution Capability is a travel industry-supported program by the International Air Transport Association (IATA) aimed at modernising the way air products are retailed to travel agents, corporations and travelers.
Malaysia Airlines group chief executive officer Izham Ismail said the airline had taken a step in the right direction in adopting NDC, as modernising airline retail is essential for the entire business travel community.
"We are confident that with new technology solutions from Amadeus beyond the Passenger Service System, we can offer relevant and richer shopping experiences by allowing customers to personalise their travels to an unprecedented level, ultimately realising our aspirations of becoming Asia's leading travel and aviation services group."
Glen Oliveiro, Amadeus senior vice president for Greater China & Southeast Asia, said: "Open source, cloud-based systems, and next-generation retailing capabilities will be the engine powering recovery, and we are at the forefront of these technologies in the travel industry."