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Proton Holdings sold 14,787 units for June, retains 22.6pc domestic market share

KUALA LUMPUR: The national car maker Proton Holdings Bhd has recorded 14,787 units sold for domestic and export in June as the company continues efforts to resolve its parts shortage issues.

The total sales figure represents a 51.0 per cent growth over the previous month and boosts total sales for the first half of the year to 60,124 units, an increase of 3.9 per cent over the same period in 2021.

Overall, the auto company retains the second position in the automotive sales table with an estimated market share of 22.6 per cent.

"Market share for the year now stands at 18.2 per cent, a decrease of 5.1 per cent compared to the first six months of last year.

"Total industry volume (TIV) is estimated to be at 331,164 units," Proton said in a statement today.

According to Proton, June was the best sales month for the X50 since the model's launch way back in October 2020.

The SUV is available in four variants-the 1.5T Standard, 1.5T Executive, 1.5T Premium and 1.5 TGDi Flagship.

Since its launch, the X50 has proven to be a very popular model among car buyers, with over 100,000 bookings made as of March this year.

The Proton X70 achieved its best performance in 20 months with 2,696 units, enabling it to retain sales leadership for C-segment SUVs.

Another model enjoying the benefits of a recent refresh is the Proton Saga, with the 2022 model introduced on 12 May.

5,460 units were registered last month, propelling it back to the top of the A-segment sedan class and pushing the model's cumulative total for the year to 23,484 units, it said.

The fourth segment leader for June is the Proton Exora, which retains leadership in the C-segment MPV class with 513 units registered.

Proton Persona and Proton Iriz achieved 1,224 and 421 registrations, placing them third and fourth in their respective market segments.

Deputy chief executive officer Roslan Abdullah said June was a busy month for the automotive industry, with most brands trying to produce as many cars as possible to satisfy market demand.

He said the announcement that the government would remove sale and service tax (SST) incentives on 1 July had also created a surge in bookings as customers rushed to take advantage of the savings offered.

"Proton has received more than 150,000 bookings for the first six months of the year, and when added to carry-over orders from 2021, we will need to work hard to deliver cars as quickly as possible to eager customers," he said.

Meanwhile, Roslan said the gradual resolution of the company's parts shortage issues has boosted production and positively affected the after-sales network.

"As promised, all 3S/4S outlets now have three months' stock of fast-moving parts (FMP), which is replicated at our parts warehouse.

"Supply issues for other parts are also being resolved, so we are hopeful of delivering a higher level of after-sales service to our customers soon," he added.

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