China's Aux enters Malaysian consumer electrical market

KUALA LUMPUR: Aux Group, one of China's top 500 enterprises, has made an entry into Malaysia's consumer electrical market through a collaboration with a local partner.

Aux sales manager for Asean Rando Wu said the company, together with partner Aufit Malaysia, was confident that amid global complexities, it would experience local economic growth.

"One area we will focus on is the air conditioner segment as we have witnessed that improvement in housing standards is fueling great demand for consumer air conditioners," he said today.

The global air conditioner market is projected to register a compounded annual growth rate  of more than five per cent from 2021 to 2026, with Asia Pacific being the fastest growing and largest market.

Aux said the industry was expected to witness huge growth due to the soaring temperature and humidity levels across the world, along with the rising acceptance of air conditioners as a utility product rather than a luxury product.

"The emergence of technologically advanced air conditioners, such as air conditioners with inverter and air purification technologies, is further anticipated to positively influence the air conditioner market," it added.

Aufit Malaysia managing director Alan Yap said the company had invested RM10 million and set up eight centres.

"This includes Puchong, Johor Bahru, Butterworth, Kuantan, Kota Bharu, Melaka, Kota Kinabalu and Kuching. We will continue to equip them. We have an experienced team of technicians who are supported by certified third-party installers and maintenance specialists," said Yap.

Drawing from a unique combination of Japan R&D technology and China manufacturing expertise, the Aufit brand is Aux's later addition to its growing portfolio of residential air conditioners, backed by its long-standing proven technology and manufacturing expertise.

Aux Group was established in 1986, and today its activities span over several industries covering home appliances, electrical equipment, medical equipment and services, real estate and investment.

Its air conditioners is ranked the number three most popular brand in China  and was the exclusive air conditioning supplier to the 19th Asian 2022 Hangzhou Games.

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