KUALA LUMPUR: In tandem with the group's sustainability goals to reduce carbon emissions globally, BMW Group Financial Services Malaysia announced its commitment to reforestation efforts in Borneo with local social enterprise – Animal Projects and Environmental Education (APE Malaysia).
The initiative will see contributions of RM100, made on behalf of BMW and Mini customers, for every funded contract of the following models (terms and conditions apply): the BMW 330e M Sport, BMW 530e M Sport, BMW 740Le xDrive, BMW X5 xDrive45e M Sport, as well as the MINI Cooper SE Countryman ALL4.
All funded contracts from May to July 2021 for the aforementioned models are eligible for this initiative.
Each RM100 will contribute to five new trees planted at the Lower Kinabatangan Wildlife Sanctuary. Customers whose contracts contributed to the initiative will receive a photo, as well as an e-certificate with the GPS coordinates of their trees from APE Malaysia. The Restore Our Amazing Rainforest (ROAR) programme also serves to restore habitat for endangered animals which includes the orangutan and Borneo Pygmy Elephant, as well as to counteract carbon footprint.
"We recognise that climate protection is a shared responsibility. By playing our part in supporting planned reforestation efforts in the country, we look forward to helping mitigate climate change," said BMW Group Financial Services Malaysia managing director Tobias Eismann.
"We will be directly contributing to APE Malaysia's ROAR programme, which aims to create and reconnect important forest corridors that have been degraded by deforestation. As a company, we are focusing more and more into tangible initiatives to support sustainability, beginning internally with our own initiatives to go digital in efforts to reduce paper consumption," he added.
BMW Group Financial Services Malaysia also successfully raised over RM20,500 via BMW Engage for the upcoming phase of the BMW Safety 360° subsidy programme earlier this year. The third phase of the programme will see over 300 more child car seat subsidies made available for parents in the local B40 community. The subsidy programme has delivered over 500 child car seats to date, since its inception in late-2019.
"Supporting the BMW Safety 360° subsidy programme is only natural for us at BMW Group Financial Services Malaysia, as we strive to make safety on the road a priority for all. Although we are not able to 'balik kampung' this year, we would still like to wish all Malaysians a safe, joyous and peaceful Hari Raya Aidilfitri," Eismann added.