KUALA LUMPUR: Hyundai-Sime Darby Motors (HSDM) has come up with a special Hyundai's Frontliners Appreciation Programme for frontliners.
The programme comes with a special rebate, grocery vouchers, and other goodies worth RM7,900 in total, while making owning a brand-new Hyundai more affordable.
According to HSDM managing director Low Yuan Lung, the programme is the company's initiative to show its appreciation and support to frontliners who have worked tirelessly to serve the people.
"We hope this programme will provide some relief. Apart from making Hyundai cars more affordable for them, we will also be giving out grocery vouchers as our token of appreciation for all their hard work, dedication and sacrifice," he said.
"Day in and day out, our healthcare and public sector frontliners have shown their courage and resilience as they battle the pandemic. Our huge gratitude goes out to them for their selfless work which is instrumental in fighting the deadly virus. We stand in solidarity with these heroes and believe that we will get through this together.
"Their indomitable spirit and resilience during this difficult time is an inspiration to all of us. Our frontliners deserve to be acknowledged and appreciated, which is why we have created this appreciation programme for them."
Additionally, frontliners who sign up for this programme will also be eligible for the Hyundai Loyalty Card which entitles them to rebates on selected parts and labour charges as well as exclusive monthly promotions.
All Hyundai models come with a three-year free service or 50,000km and five years warranty or 300,000km, whichever comes first.
"We look forward to having frontliners join our Hyundai family and we will ensure that they enjoy the privileges they deserve with this programme," added Low.