KUALA LUMPUR: Garena's first game, Free Fire recently unveiled Cristiano Ronaldo as its latest global brand ambassador to build on the gamer's strategy to continue its roll-out of content for the global users.
Playing as "Chrono" in a futuristic slum universe, the partnership with Ronaldo marks an initiative for the wider gaming industry and uniting the most well-known mobile games with a global icon.
Through its partnership, Fee Fire aims to reel in exhilarating content for global users and to enrich, engage, and inspire users to battle while having fun.
"This is a significant partnership for Free Fire. Cristiano Ronaldo is a role model for many of us, and being able to collaborate with him and present him to hundreds of millions of people around the world is truly exciting," said Gerena's Free Fire producer, Harold Teo.
"Our partnership with Cristiano Ronaldo offers even more ways for our communities all over the world to enjoy Free Fire," he added.
Ronaldo expressed his excitement in partnering with Free Fire and bring Chrono to life.
"It's a great feeling having not only a character in Free Fire modelled after me, but also having the whole universe within the game-changing along with it. The Garena team has worked into the game on tons of new features and elements for Operation Chrono. I hope Free Fire players all over the world are just as excited as I am," he said.
SportQuake's chief executive officer, Matt House further shared how the partnership is thrilling for Cristiano's fans and Free Fire, but also both the wider sports and gaming industry.
"Football, gaming, and tech are coming together to create exciting new collaborations and this one between Cristiano Ronaldo and Free Fire is on another level," House said.
"The amount of planning, creativity, and detail that has gone into making Chrono is just amazing and is exciting for Free Fire players. This partnership demonstrates the endless possibilities for both industries," he added.
Free Fire can be downloaded from both Apple iOS App and Google Play store.