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#TECH: Samsung showcases new innovations in LED TVs

KUALA LUMPUR: At its 2021 Technical Seminar yesterday, Samsung Electronics unveiled its Neo QLED 8K/4K, Micro LED TV, and Samsung's Lifestyle portfolio. 

According to Samsung, the Micro LED TV is capable of producing vibrant colour and brightness with self-emissive LED display technology with a Micro AI processor for better high dynamic range (HDR) content. 

This year's TV lineups entail several smart features and apps, such as a continuously updated Samsung TV Plus and Samsung Health to keep up with the changing needs of consumers.

For example, the new 2021 New QLED TVs will be able to offer great gaming experience for avid gamers for both PC and console. 

It has a Super Ultra Wide Game View, Auto Game Mode for enhanced performance, motion graphic features, reduces input, and an immersive sound powered by artificial intelligence (AI). 

Samsung Electronics' executive vice president of the visual display business, Simon Ilkyung Sung said the breakthrough in 2021 Neo QLED and its picture quality demonstrates what state-of-the-art hardware innovations can achieve together with Samsung's unique AI upscaling and smart features.

"We are pleased to share our latest display innovations that are tailored to our customers' needs and hope that our customers will continue to enjoy our products," he said.

Besides that, Samsung also showcased its lifestyle TV portfolio - The Frame, The Serif, and The Sero. 

Since its 2017 launch, The Frame has transformed displays into works of art with over a million units sold. 


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